Saudis are escaping the heat in the Kingdom by flocking to destinations abroad, but many aren’t making it far – a recent report in the Saudi Gazette finds that many are flocking to neighboring Dubai, a popular vacation spot for Saudis during the summer months.
The Saudi Gazette reports that the high rates of Saudis visiting Dubai is due, in part, to a recent marketing campaign by the Emirate, which targeted Saudi citizens:
The fact that the numbers have swelled is partly because Dubai had prepared for a summer rush with some astute planning and marketing. This year’s “Summer is Dubai” campaign, that started on June 7 and will end on Sept. 7, offers three months of unprecedented fun, leisure and entertainment.
