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Recent stories from sustg
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Gidori, a New Private Golf-Focused Community and Destination at NEOM, Announced with A Focus on Lush Landscaping
The Board of Directors of NEOM has announced Gidori – an exclusive private golf community set amidst the breathtaking coastal hills of the Gulf of Aqaba – as the latest addition to NEOM, the evolving regional development in northwest Saudi Arabia, according to a press release.
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A Look at Saudi Arabia’s Latest Tourism Figures
Tourism minister Ahmed bin Aqeel Al Khateeb recently revealed Saudi Arabia’s latest tourism figures — key numbers for the Kingdom as it looks to diversify its economy in part by attracting visitors to the Kingdom.
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Saudi Arabia’s New Luxury Train Experience through Kingdom’s Desert Set to Add to Tourism Portfolio
State-owned railway company Saudi Arabia Railways (SAR) recently struck a 200 million Saudi riyals ($53.33 million) deal with Italian hospitality company Arsenale Group to launch the first luxury train in the Middle Eastern kingdom, which paves the way for the Kingdom to have another differentiating tourism experience.
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Zardun at NEOM the Latest Tourism Offering from Futuristic Giga-Project
Saudi Arabia’s NEOM recently announced the launch of another tourism destination, called Zardun, which bills itself as a luxury ecotourism area and “exclusive sanctuary resort.”
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Saudi Arabia is Set to Open the Country’s First Liquor Store in Major Shift
Saudi Arabia is set to open the country’s first liquor store, catering exclusively to diplomats, breaking with decades of strict alcohol prohibition in the kingdom and creating a pathway for greater access to alcohol for non-Muslims in the near future, Reuters reports.
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New Mega Mountain Resort Aquellum, a ‘Subterranean Digitalized Community of the Future,’ Added to NEOM’s Growing Vacation Destination Offerings
NEOM has announced Aquellum, a new “luxury and experiential” vacation destination which is the latest addition to the ongoing regional development in northwest Saudi Arabia.
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Two New Towers Planned for Saudi Arabia’s NEOM as Kingdom’s Building Boom Continues with Epicon
Two new towers aimed at attracting tourists to the Gulf of Aqaba in Saudi Arabia are set to be built in the special economic zone of NEOM as part of a new development launched last week called Epicon.
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AlUla’s Ancient Kingdoms Festival Spotlights the Region’s History
The Ancient Kingdoms Festival in AlUla, Saudi Arabia returns for its second year November 16-December 2. The festival celebrates the three great oases of AlUla, Khaybar, and Tayma.
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MasterCard’s Maria Medvedeva joins The 966 to talk payments, fintech and more; plus more on Leyja at Neom
In Episode 110, Maria Medvedeva, Vice President, Saudi Arabia and Bahrain for MasterCard joins to discuss the company’s KSA strategy, fintech, payments, innovation, and her experiences living and working in a changing and evolving Saudi Arabia. Maria, based in Riyadh with her family, is responsible for Mastercard’s growth strategy and delivering innovative payment experiences for […]
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Habitas to Manage Neom’s Annonuced Mountain Destination Leyja with 120 Rooms
Saudi Arabia’s mountain destination of Leyja, announced last month, will be managed by high-end brand Habitas, according to a report.
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MUST-READS
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The new kid on Saudi Arabia’s tourism scene
The announcement of Soudah Peaks was made through an integrated campaign titled ‘Above the Clouds’ that spanned various platforms, including a digital presence, a video showcasing the natural beauty and heritage of the region, and out-of-home advertising in key locations such as Dubai, Paris, London, New York, Geneva and Riyadh.
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Al-Khateeb: Saudi Arabia pumps SR375 million annually to support skills of Saudis in tourism sector
Minister of Tourism Ahmed Al-Khateeb said that Saudi Arabia pumps SR375 million annually to support enhancing the skills of Saudis in the tourism sector. “This contributed to raising their rates to 40 percent and we are targeting 50 percent. We are also working to facilitate the issuance of licenses instantly instead of the current duration of five days,” he said while addressing the Manafea Forum in Madinah.
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Almosafer’s CEO on Navigating the Future of Saudi Tourism
Behind every successful travel destination is a story of adaptation and foresight. For Saudi Arabia, it’s about embracing change and rewriting the narrative. With the country hitting its tourism target of 100 million visitors seven years early, the sector is poised for unprecedented innovation and growth. Travel companies in the region now face the challenge of recalibrating to keep pace with emerging trends and new market realities. SkiftX spoke with Muzzammil Ahussain, CEO of Almosafer, to gain insights into the evolving dynamics shaping the future of Saudi Arabia’s tourism landscape and the key forces and opportunities propelling the sector forward.
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Saudi Arabia to launch stratosphere space tourism by 2026
In a move poised to revolutionize the global tourism industry, Saudi Arabia is set to become a hub for space tourism, providing adventurers the chance to venture into the stratosphere by 2026. This groundbreaking initiative, offered at a cost of $164,000 per person, is being facilitated by Halo Space, a Madrid-based pioneer in the field of space tourism founded in 2021. The company has chosen Saudi Arabia as one of its prime departure points, with a scheduled test flight in June marking a significant milestone ahead of commercial operations. This test flight, which has received conditional approval from Saudi Arabia’s Communications, Space & Technology Commission, will be Halo Space’s sixth, reaching an altitude of 32km above the Earth.
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Saudi Arabia Gets $13 Billion in Investment in Tourism Boost
Saudi Arabia has attracted about $13 billion in private sector investment into its tourism industry as it aims to share the cost of spending associated with its plan to become a new travel hot spot. The investments are poised to add another 150,000 to 200,000 hotel rooms within the next two years, according to Princess Haifa M. Al Saud, Saudi Arabia’s vice minister for tourism. The kingdom is also targeting raising tourism revenue to $85 billion this year from around $66 billion in 2023, she said.
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Saudi Tourism CEO: Lionel Messi Ad Targets Traveler ‘Preconceptions’
In Saudi Arabia’s latest tourism campaign, Argentine soccer star Lionel Messi aims to bust the stereotypes global travelers may have about the kingdom. The campaign emphasizes that Saudi Arabia has a lot to offer and is a welcoming destination, said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. Saudi has been hyperfocused on cutting its dependence on oil and diversifying its economy. Over the next 10 years, the country plans to invest $1 trillion in its tourism sector and wants to become a global tourist destination. Hamidaddin spoke with Skift at the ITB Berlin travel trade show last week about growth from European travelers, how the $25 million Messi marketing campaign performed, the kingdom’s dependence on tour operators, and more.
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Futuristic golf temple is the latest Saudi tourism extravagance
"Gidori's 18-hole championship golf course sweeps inland through low hills and rocky outcrops, challenging golfers at all levels and featuring innovative design, exquisite coastal views and advanced technology," explained a press release by Neom. "The elegant clubhouse will provide sophisticated hospitality for players, while the golf academy will offer expert advice and coaching and will service the traditional game as well as the next generation of e-sports. "Gidori's surroundings are perfect for outdoor activities such as hiking, on and off-road cycling, and scenic walks. The beach club will offer relaxed hospitality and entertainment, with an extensive selection of water sports for all ages and experiences. Come nightfall, observation platforms will provide unrivaled viewing opportunities of the night skies."
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AlUla launches its first global tourism campaign
The 2.5-minute film, directed by Bruno Aveillan, brings a cinematic dimension to the destination, highlighting its key attractions such as history, culture, nature and adventure. To complement this, a series of short videos presents AlUla's emblematic sites and the unique experiences it offers. At the same time, AlUla is embarking on a digital transformation with the creation of a new website, a mobile application and a redesigned social media strategy. This omnichannel approach aims to deliver an optimal customer experience, both online and on-site.
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Saudi Arabia unlocks multi-billion dollar investments as part of its wider drive to become a global tourism powerhouse
A notable aspect of the initiative is its focus on benefiting local communities across tourism destinations. By localizing services such as contracting, design, and consulting, the program aims to create a direct positive impact on various sectors. This approach, coupled with over $800 billion invested to transform the tourism landscape, underscores Saudi Arabia's commitment to enhancing industry standards and providing lucrative opportunities for investors.
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What’s Next For Tourism in Saudi Arabia
In the final Skift Travel Spotlight dispatch from World Travel Market in London, Skift speaks with Niall Gibbons, NEOM's Head of Tourism, about what’s on the horizon for travel and tourism in Saudi Arabia.
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