New Social Media Study on Saudi Arabia Finds ‘Life for Many Saudis An Ecosystem of Apps’

With Saudi Arabia one of the most active countries in the Middle East on social media, a recent study found that Saudi users change their platform preferences relatively quickly “considering all the changes that have come to them.”

"Life for many Saudis is an ecosystem of apps, with Twitter being  at the top" a study by The Online Project has found.

“Life for many Saudis is an ecosystem of apps, with Twitter being
at the top” a study by The Online Project has found.

“The world of social media has evolved at a prodigious pace where two years seem longer in duration considering all the changes that took place,” the report by the Online Project found. “Life for many Saudis is an ecosystem of apps, with Twitter being at the top. The country’s market differs from others by being the most active on social, having the highest penetration of the micro blog. Saudi Arabia accounts for 40% of Twitter users in the Arab region, with 5.4 million users tweeting more than 210 million tweets per month. However, a Twitter representative has recently announced that the number of Twitter users exceeded 9 million, making the platform grow with a rate of 80% from the numbers shared in our 2013 report.”

Facebook remained the largest social platform in terms of number of users. However, Twitter growth surpassed Facebook by 25% in the past two years, the study found.

The full, comprehensive study as a .PDF with excellent graphics and a breakdown of usage by social network is worth a download.