Saudi Arabia’s General Entertainment Authority (GEA, revealed a new logo and identity for the fourth edition of “Riyadh Season,” set to launch on October 28 under the banner of “BigTime.”
Turki Al-Sheikh, the head of the GEA, announced the new branding in an event this week.
“This year’s season opening ceremony will be organized by the world’s finest event planners, featuring renowned celebrities and will be accompanied by the ‘Riyadh Season Championship Belt Fight,’ which is the first and largest event of its kind, marking one of the heavyweight boxing’s biggest showdowns,” said Al-Sheikh on Sunday, according to the state-affiliated Asharq Alawsat.
Al-Sheikh announced a new zone, called ‘Boulevard Hall,’ which was built, within 60 days by adopting international artistic and technical standards, on an area spreading over 200,000 square meters, and can accommodate more than 40,000 visitors at a time.
Riyadh Season is targeting the creation “of more than 200,000 direct and indirect jobs” and to provide business opportunities to “nearly 2,000 local and international companies covering an area of more than 7 million square meters” of entertainment experiences around the world, organizers said.
“The ‘Boulevard City’ has completely changed from what it was in the past seasons, as it will embrace global experiences, of which 60% are new,” Al-Sheikh said.
