It’s about 45 kilometers from Riyadh to King Khalid International Airport. For a couple kilometers during that trip you are now able to see the largest outdoor advertising structure ever. In fact, for about a quarter of a kilometer you will be passing right by it.
LG built it to promote its G3 phone and predicts 20 million people will see it annually, bringing $25 million in revenue.
The advertising campaign in question is for the LG G3 and the billboard the company has built is in Riyadh, Saudi Arabia. It is 240 meters wide and 12 meters high taking a total space of 3,000 square meters. Unconfirmed information suggests LG has used 1,800 tons of steel to build it.
