“We wanted to appeal to young job seekers in the Kingdom by offering them a fun and simple way to apply to McDonald’s. Our main purpose was to make the application process instantaneous and accessible and Snapchat is the perfect channel to reach the target audience given its widespread popularity among them.”
–Mohamed Alireza, Deputy General Manager of Reza Food Services Limited, McDonald’s Western and Southern regions, in comments about how his company used a Snapchat campaign to hire Saudis. The effort netted 42,000 applications; far surpassing its goal of 10,000. [Campaignme.com]
