“Saudi’s historic sites appear to be an important attraction for tourists to the Kingdom. Amongst those surveyed by YouGov, over one in five (22%) are keen to visit Jeddah’s historic old town, a UNESCO World Heritage Site.  Meanwhile, another UNESCO site, previously only known to a few travellers, is gaining a following amongst Chinese millennials.  Al Ula now tops the list of destinations in the Arab world of a third of Chinese tourists under the age of 35. Italians top the list with 35% surveyed saying they would be more likely to visit Saudi Arabia following the new visa launch. British tourists were 15% more likely just ahead of Americans at 14%.”

-YouGov.com, in a recent poll conducted on the Kingdom’s burgeoning tourism market. [Press Release]