“I think a lot of things are changing in the industry now. I believe within the next three to four years, the big players will understand that MENA is one of the world’s major markets. We should not underestimate it at all. It’s an opportunity, as the fastest growing market in the world. 50% of the audience is under 30.”
-Mo Fadl, CEO, Sandsoft Games which announced it has opened a video game studio in Saudi Arabia and intends to target the market with games that are tailor-made for the culture and tastes of the region, starting with mobile games. The MENA region with more than 500 million people has few domestic video game publishers and developers, and most game makers simply localize games for the region, modifying them for language or local tastes. [Venture Beat]
