“Our new campaign kicked off in early October and will run for six weeks, using outdoor media with digital advertisement through eight large LED screens and two large unipoles on the main streets of Jeddah, and in selected cities in the Southern province including Najran, Jizan, Al Taef, and Al Medinah Al Munawwarah.”
-Eszter Somogyi, USA Rice director of Europe, Middle East, and Africa, discussing aspects of a new media campaign launched in Saudi Arabia to promote U.S. rice consumption. [USA Rice]
