“We now see women out cycling and they want to be part of cycling clubs. We see women running in groups, and coaching courses are widely available. In the past, you would find one or two courses, and only the more athletic women would join. Now, women want to get involved; they want to improve their health and fitness.”
–Cheryl Sewsunker, a sports and fitness professional from South Africa, who has been living in Saudi Arabia for eight years. Sewsunker has witnessed the large-scale changes for women’s health and fitness that have happened in the Kingdom. In 2020, she set up DM Sports Evolution in Jeddah with the goal of developing and promoting homegrown female talent. Her sports-focused business is one of many that have emerged following changes to create a more open society. [salaamgateway.com]
