“Our growth in the region has always been driven by our mission to champion young voices. Given how dynamic youth culture currently is in this part of the world, this move represents a natural expansion of our operations. Having a presence on the ground, with the corresponding insights and storytelling capabilities that gives us, means we are also better placed to partner with leading brands who want to connect with audiences in a meaningful way.”

–Jason Leavy, senior vice president, International Growth, VICE Media Group, on the establishment of its Riyadh office and partnership with the Saudi Research & Marketing Group. [Campaign ME]