“We no longer feel like we draw that much inspiration from references from Western music. There’s a lot of focus on what we have internally. So it’s like we just realised we have culture. In 10 years what would be cool is to have like a new sound to what Saudi music actually is. It’s like now there’s Western music, but now there’s like our music and it competes at the same level. That for me is the dream.” 

Jeddah, award-winning filmmaker Ayman Idriss. Saudi Arabia ‘preserving the past as tourism surges’ [Zawya]