“The World Travel and Tourism Council expects Saudi Arabia’s travel and tourism market to become the fastest-growing in the Middle East, forecasting it to grow at an average of 11% annually over the next decade. The contribution of travel and tourism to the Middle East’s GDP grew 46.9% in 2022 compared to 2021, at a value of $107 billion, while Middle Eastern airlines witnessed a 157.4% increase in traffic in 2022 compared to 2021, with capacity surging by 73.8%, according to IATA.” 

The Middle East’s Top 100 Travel & Tourism Leaders 2023 [Forbes Middle East]