“Global architecture studio Populous presents a luminous Esports arena designed for Qiddiya City, Saudi Arabia. The proposal will ‘redefine the esports experience,’ and will introduce the world’s largest combined total area of video screens and 4D haptic seats that allow spectators to sense, feel, and even smell the action of the video game — elements that may help to draw viewers into the immersive worlds of the game. The synergy of colossal suspended screens, haptic seats, and state-of-the-art AV systems aims to lend a fully immersive experience for viewers, a ‘fantasy world for fans’ at the Qiddiya City Esports Arena.”