“Today, each project serves a certain purpose. AlUla is emerging as a heritage and culture city. You have Qiddiyah, which is under development as an entertainment city. So as you will have multiple destinations within the different cities and this is why Saudi today is not only Makkah or Madinah, but the different cities that are being under development.” 

Mohamad Itani, a partner at Knight Frank, Saudi Arabia emerging as a ‘continent in itself’ with array of tourist destinations, forum hears [Arab News]