BBC Travel’s superb feature on Swizz Beatz and his love for AlUla and Saudi Arabia

Bronx-born entertainer Kasseem Daoud Dean – Swizz Beatz – talks with Eva Sandoval and BBC Travel for a remarkable discussion of his favorite places in Saudi Arabia.

“My relationship with AlUla is like seeing a seed planted in the ground and watching a beautiful flower grow,” says Dean

I encourage you to go straight to the BBC Travel article. LINK HERE!  It is terrific and captures Dean’s special relationship with Saudi Arabia and AlUla, in particular.

Royal Commision for Al Ula, Hegra

For context, Swizz Beatz is an American entertainer, DJ and record producer married to musician Alicia Keys. Himself a practicing Muslim whose grandfather performed the Hajj in 1978, Dean first visited AlUla in 2006.  “It was nowhere near as developed as it is today. But you can feel the energy. You can feel the culture, you can feel the craft.”

Read this article where Dean talks about AlUla, glamping in the desert, kabsa, and the AlUla Skies Festival.

Dean heads the Saudi-based global creative consultancy company Good Intentions, which helps emerging and world-renowned brands tell their stories.
Royal Commision for Al Ula, palm tree
Royal Commision for Al Ula, leopard
To read more, click here.

 





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