Coca-Cola has become the official sponsor of the Saudi Arabian Football Federation (SAFF). SAFF is Saudi Arabia’s football governing body and it administers all Saudi club competitions as well as the development of the Saudi national team.
The agreement with Coca-Cola includes full support of the Saudi national team as well as the three main football events held in the Kingdom each year – the Saudi King’s Cup, the Crown Prince Cup and the Super Cup.
As official sponsor, Coca-Cola will also promote the national team as it attempts to qualify for the 2018 FIFA World Cup in Russia.
Trade Arabia reports that Coca-Cola will provide “on and off field signage and branding across digital and social media channels including Coca-Cola Journey Arabia. The brand’s packaging, in-store displays and other customer experience assets will also be customised to highlight the partnership and encourage fans to show their passion for the team.”
Tolga Cebe, Marketing Director for Coca-Cola, Middle East region commented that, “We are thrilled to be the official sponsor of the Saudi Arabian Football Federation, as we always believe in supporting national talent across the region and especially when it comes to a game that brings us all together. We are certain the Saudi national team will inspire fans of all ages, including the generation who will represent the country at the 2018 World Cup qualifications.”
