Via Sarah Dadouch in semafor.com: ROSHN — a company wholly owned by the Saudi sovereign wealth fund the Public Investment Fund — is tasked with building around 400,000 new homes around the country by 2030, part of a nationwide goal of boosting Saudi home ownership to 70% by the same year. The developer is changing the face of the capital by building up the northern part of Riyadh — or as many call it, the “New” Riyadh — into a glitzy, modern version of itself featuring integrated communities that include schools, as well as entertainment and commercial districts. ROSHN’s projects aim to house more than 2.2 million people by the end of the decade.