Saudi Arabia’s King Salman is ruler of more than just the Kingdom of Saudi Arabia.
King Salman is the world leader whose original Tweets generate the most Retweets, according to the latest “Twiplomacy” study by the communications firm Burson-Marsteller.
But unlike President Trump, King Salman publishes sparingly, with only 10 Tweets posted during the study. And less is more. Those 10 tweets were each retweeted more than 147,000 times on average, dwarfing President Trump’s 13,100 average retweets per tweet, said the study.
“He (King Salman) posts exclusively in Arabic and without any visuals, but every tweet is a digital home run,” said the report, which was based on analysis of 856 official and personal Twitter accounts of leaders in 178 countries.
These are impressive figures for King Salman, considering he only publishes in Arabic.
Pope Francis is currently the most followed leader with a combined 33,716,301 followers over his nine language accounts.
