Saudi’s national tourism brand ‘Saudi, Welcome to Arabia’ premiered its new international campaign, “This Land is Calling”, launching across the United Kingdom, France, Italy, Germany, and the United States.
As part of a promotional campaign inviting tourist to visit Saudi Arabia, the Saudi Tourism Authority launched “This Land is Calling” video August 28, 2024.
“‘This Land is Calling’ is a visually stunning invitation to the world, from Saudi. Developed through insights gleaned from visitors to the country, the film is an ode to the mesmerizing duality of our country’s storied past, and our ambitious future. It reflects our pursuit of perfection – a cycle of continuous learning, rooted in data, as we iterate and develop our offerings to facilitate our growth trajectory as a destination of choice for all. With this campaign, we hope to ignite the curiosity of the traveler who craves the excitement of a completely new experience – whether in culture, adventure, sport, or entertainment. Saudi has been enjoying stellar growth in demand witnessing a 73 per cent growth in the annual average of tourists from Europe and the United States, and we continue to work with local and global partners to increase and enrich our offerings, so the 150 million tourists we welcome by 2030 can truly experience the pulsating Heart of Arabia.”
Saudi is home to over 10,000 archaeological sites and eight UNESCO World Heritage Sites, with the addition of its latest site, the Al-Faw Archaeological Area, and it has aggressively launched numerous cultural, entertainment and sports events including Riyadh Season, AlUla’s Season & diverse festivals, Jeddah Al Balad‘s heritage and cultural attractions, SoundStorm MDL Beast – one of the biggest music festivals in the world, the Saudi Arabian F1 Grand Prix, Dakar Rally and Saudi Cup, and others.
The video features a woman exploring Saudi Arabia’s expansive geography, diverse terrain and natural wonders including the Red Sea, the mountains of Aseer as well as Riyadh and Jeddah.
According to the press release for the video, Visit Saudi has a 24/7 tourist helpline (dial 930) for travelers who require assistance or have any concerns. You can also plan a trip at Visit Saudi.
To learn more, click here, here and here.
