Saudi Aramco, the world’s largest oil company, is rethinking its global communications strategy as it undertakes an ambitious corporate transformation. The company is understood to be actively seeking public relations agency support across a wide range of areas, including media relations, internal communications, and event management.
The review covers Saudi Aramco’s operations in the Gulf, North America and Asia, indicating a substantial PR budget. The company currently works with several agencies across these markets, including Hill + Knowlton Strategies and Fleishman-Hillard.
The state-owned entity manages the world’s largest proven crude oil reserves, accounting for around one in 10 of every barrel of crude oil in the world. It is also the world’s largest exporter of natural gas liquids, and a leading producer of natural gas. Enhanced communications are seen as being particularly important to Saudi Aramco’s attempts to broaden its development, which the company refers to as its Accelerated Transformation Programme (ATP). In addition to growing non-conventional gas resources, the company is also stepping up efforts to expand its downstream capabilities.
