Saudi Arabia’s Public Investment Fund (PIF) announced on Monday the establishment of a female-centered health and well-being company with Princess Reema bint Bandar as its head, the Saudi Press Agency (SPA) reported.
The Kayanee Company will focus on women’s health and the lifestyle of future generations of young women through six offerings that include fitness, apparel, personal care and treatments, nutrition and diagnostics, healthy eating, and learning.
The company will act as a catalyst for the rapid growth of health, well-being, and fitness in Saudi Arabia, supporting the development of the industry through collaboration with the private sector and across the value chain, the PIF said in a statement.
