“I wanted a name to reflect the philosophy of both East and West, and I found an Arabic word that is really no longer used. In fact it is so obscure, many Arabs would not even know what it means, which I like. Hindamme means to possess, like in harmony and aesthetic. An older generation of Arabs would have used it to describe someone who was well dressed and took care of their appearance. I thought it was a fitting name. Also, it is easily pronounced by a non-Arabic tongue.”

–Mohammed Khoja, Saudi Fashion designer, on his latest collection, Hindamme, which took his inspiration from Al-Ula in the Kingdom. [thenational.ae]