“If you think about getting 5 million visitors [to NEOM] by 2030, you need a lot of room keys. We’re not just a sun and sea leisure destination…We’ve spoken to the big five brands, IHG, Hilton, Accor, etc. and we’re well under way with that. During COVID, we worked harder, we got ahead of the game, we did not stop.”
–Andrew McEvoy, NEOM’s head of tourism, in comments to The National at the Arabian Travel Market 2021 at the Dubai International Convention and Exhibition Center. [blooloop.com]