“The in-depth analysis examined coverage across 30 markets and over 1,800 major international titles from traditional and digital media to identify prominent conversations and sentiments on Saudi Arabia. It revealed that one-third of articles mentioned Vision 2030 in the first quarter of 2022 compared to 19 percent in 2020.” 

“KSA Reputation: How Vision 2030 is Rebranding the Nation,” released last month by global media intelligence provider CARMA, showed that the Kingdom’s transformative vision had put it in a more positive light than 15 months ago. [Al-Arabiya]