“Newcastle United Football Club is one of the teams (in England) that is the only club in the city. Most of the cities have more than one club. All of Newcastle supports you and its population is 950,000. All of them are fans. We now have around 52,000 seats in the stadium and all of them are sold out. When you look at it from all angles, the potential from an investment perspective is huge. And it gives us a base going forward when it comes to investing in sports.” 

Yasir Al-Rumayyan, Chairman, Newcastle United. [The Athletic]