“LEAP, as an event, is an excellent event in itself, but it has so much more to do with the market of Saudi Arabia, and this region being so attractive and so interesting for entrepreneurs at the moment. If we were to pick up LEAP, and put it into a country or a region that wasn’t the Middle East, it may look similar, but the transactions, the deals, the things that energize the event wouldn’t be the same. And what we see with Saudi Arabia is this massive intent to diversify its economy, and to become one of the most major tech adopters, investors, entrepreneurial hubs in the world, and also one of the biggest event hubs in the world. So, both of those dynamics together have been extremely conducive to LEAP becoming a substantial and major tech event, as well as the most attended tech event in the region.” Michael Champion, Informa’s Regional EVP for the MEA region and Head of Tahaluf. [Entrepreneur ME]