Generative AI (Gen AI) could reach nearly $24 billion per year by 2030 within the Middle East, according to a report by consulting firm Strategy&. The largest impact of Gen AI is expected to be in Saudi Arabia and the UAE, where the industry could see a potential $17.5 billion combined annual growth in the next several years. The other GCC countries are also expected to see major benefits. Estimated economic gains are expected to be around $2.6 billion in Qatar, $1.6 billion in Kuwait, $1.3 billion in Oman, and $0.6 billion in Bahrain.