“According to a 2024 report by the Saudi Fashion Commission, the country is uniquely positioned compared to China, the US, and Europe, which are currently the most prominent e-commerce markets globally. This is largely due to a whopping 65 percent of its population being under 40, which is markedly higher than the under-40 population in China and the US, at 51 percent and 54 percent, respectively. The demographic, comprising Gen Z and millennials, represents the largest number of online shoppers globally, per the Fashion Commission report.” Julienna Law, Jing Daily, Unpacking Saudi Arabia’s $4B online fashion opportunity [Jing Daily]