“This country is always full of surprises and this is what is happening with the emergence of Saudi menswear ready-to-wear. The number one clientele in Saudi Arabia remains women, but there is a big appetite for menswear and potential market openings. Historically, Saudis dressed in a traditional way, but local life has changed a lot and there are more and more occasions to dress fashionably: festivals, events, concerts, exhibitions, etc.” Florence Julienne, Burak Cukmak, Saudi Fashion Commission: ‘Saudi market opens up to contemporary men’s fashion’ [Fashion United]