“We received many ‘health warnings’ about the challenges of replicating a successful UAE business model and brand into Saudi Arabia. I recall one meeting where I was told “Saudi Arabia is the graveyard of UAE businesses”! All I can say to anyone reading this is, don’t listen to the naysayers… get yourself on the ground, invest in a Saudi based team, and don’t look back.” Loren Holland, CEO and Founder, GymNation, Saudi Arabia’s Fitness Movement: GymNation to Accelerate Expansion Following Opening of 20th Location [Fitt Insider]