MUST-READS

• Al-Ittihad and CUE Redefine Fan Engagement with Saudi Arabia’s First CUE Light Show

  Based in Nashville, Tennessee, CUE partners with major organizations across the NFL, NBA, NHL, and MLB, and expanded to Europe in 2022, working with renowned clubs like Tottenham Hotspur, Arsenal, the Boston Celtics, the Los Angeles Lakers, and the Kansas City Chiefs. Partnering with a club of Al-Ittihad’s stature marks a significant milestone for CUE’s growing presence in the Middle East. One of the night’s standout moments was Saudi Arabia’s first-ever CUE-powered smartphone light show, sponsored by ROSHN Group. On the first day of promoting the event, over 8,000 fans downloaded the app by scanning a QR code. By the end of the match, more than 33,000 fans had downloaded it. The synchronized phone lights transformed the stadium into an immersive visual experience, ranking this activation among CUE’s largest fan-driven light shows.

• Saudi Crown Prince congratulates Lebanese PM on forming new government

  Saudi Crown Prince Mohammed bin Salman congratulated Lebanese Prime Minister Nawaf Salam on forming a new government, the Saudi Press Agency (SPA) reported on Thursday. MBS sent a cable to Salam, expressing “sincere congratulations and wishing [Salam] goodluck and success and for the brotherly people of Lebanon further progress. ”The Crown Prince’s cable to the prime minister comes after the newly formed Lebanese government won the lawmakers’ vote of confidence on Wednesday. Salam was serving as president of the International Court of Justice before his designation as prime minister in January. It came after the country’s army commander, Joseph Aoun, was elected as a president.

• Red Sea Global brings sustainable aviation fuel to Saudi Arabia in landmark deal

  Red Sea Global (RSG), the developer behind Saudi regenerative tourism destinations The Red Sea and AMAALA, announced a deal to bring Sustainable Aviation Fuel (SAF) to the Kingdom for the first time. RSG and daa International, the operator of The Red Sea International Airport (RSI), struck the deal with the airport’s fuel supplier, Arabian Petroleum Supply Company (APSCO), to enable airlines operating at RSI to have the option of refuelling using SAF. As part of its ambition to achieve net zero, RSG’s subsidiary air operator, Fly Red Sea, which provides seaplane transfer, charter and scenic tour services across its destinations, will also refuel its fleet exclusively with fuels that ensure aviation is more sustainable such as SAF and Lower-Carbon Aviation Fuel (LCAF).

• How Saudi Arabia’s NEOM balances futuristic vision with ancient heritage and rewilding

  On the edge of NEOM stands Jebel Safina, or Ship Rock, a 50-meter-high sandstone and limestone formation that resembles a vessel stranded in the desert. This geological landmark, located near the small town of Bajdah in NEOM, near Tabuk, serves as a testament to the region’s rich historical heritage. A key guardian of the site is Abdulaziz al-Sanousi, a Saudi born just miles away, who is tasked with overseeing the preservation of the region’s rich heritage sites and stories for NEOM Tourism, making places accessible to all while ensuring their ongoing protection. “I’m very proud that the name NEOM is famous,” said al-Sanousi, NEOM’ senior cultural tourism manager. His role embodies NEOM’s dual commitment to preservation and accessibility, ensuring these historical treasures remain safeguarded while being shared with the world.

• Commentary: What the ‘Trump Gaza’ fantasy is meant to tell to the Arab world

  US President Donald Trump appears to have finally accepted that his scheme to expel all 2.2 million Palestinians permanently from Gaza and have the US turn it into a "riviera" is unworkable. A week ago, Mr Trump was still insisting the Palestinians must be expelled, potentially never to return. However, this weekend he confirmed that Egypt and Jordan had refused to take the Palestinians, and the idea was now merely "a recommendation". But Mr Netanyahu’s plan has become clear during phase one. By continuing to refuse to discuss any alternative Palestinian civic administration he has made a strategic choice to leave Hamas in power. This is effectively a continuation of his traditional divide-and-rule policy towards Palestinians to thwart what the Israeli right fears most: Palestinian statehood. By dividing Palestinians between Islamist control in Gaza and secular nationalist rule by Fatah in the West Bank, the Palestinian movement is crippled and Israel can disingenuously claim it doesn't know who to talk to.

• Saudi Arabia ranks first globally in government trust and future outlook

  Saudi Arabia ranked as the most trusted government worldwide, with a remarkable 87 percent trust rate, according to the 2025 Edelman Trust Barometer. This reflects the Kingdom's continued leadership in global trust indicators. This achievement underscores the success of Vision 2030 in strengthening institutional stability and governance, making Saudi Arabia a global benchmark for public trust. Additionally, Saudi Arabia ranked first globally in future outlook, with 69 percent of citizens believing the next generation will be better off. This optimistic perspective starkly contrasts with less than 50 percent in most other countries, showcasing the positive societal impact of Vision 2030 and the nation’s commitment to sustainable development. In addition to maintaining its leading global position, Saudi Arabia outperformed several countries in trust indicators, including the United States with 47 percent, the United Kingdom 43 percent, and Germany 41 percent.

• Saudi Arabia opens 1st phase of Sports Boulevard with 5 key destinations

  The launch of the first phase marks a milestone in one of Riyadh’s major development projects, which was unveiled by King Salman bin Abdulaziz on March 19, 2019. Closely overseen by the Crown Prince, the project aims to elevate Riyadh’s global ranking, positioning it as one of the world’s most livable cities. The destinations include Wadi Hanifa Destination, the Promenade Destination, the section between the intersection of Prince Mohammed bin Salman bin Abdulaziz Road and Prince Turki bin Abdulaziz I Road, the inner track of Princess Nourah bint Abdulrahman University, and the first phase of the Sand Sports Park. The completed sections of the project now span 83 kilometers, with an overall completion rate of 40%.

• Investors Snap Up Saudi Arabia’s Debut Euro Green Bond

  Saudi Arabia sold a €1.5 billion ($1.58 billion) debut green euro bond after drawing in €7.25 billion of investor bids, as the country seeks to fund its ambitious economic-transformation plan. The transaction, the first such trade from a sovereign in the Middle East and North Africa, was sold alongside a €750 million 12-year conventional bond that priced 145 basis points over mid-swaps, the person said. Books for that tranche topped €2.7 billion.

• Jadwa Investment Awarded Asset Manager of the Year at Saudi Capital Market Forum

  Jadwa Investment, a leading investment management and advisory firm in the Middle East, was awarded Asset Manager of the Year for 2024 as part of the Saudi Capital Market Awards announced at the Saudi Capital Market Forum last week. The award was presented by Eng. Khalid Abdullah Al-Hussan, CEO of Saudi Tadawul Group and Fahad Kordi, President of CFA Society Saudi Arabia, and received by Faisal Al-Rayes, Chief Investment Officer and Head of Asset Management at Jadwa Investment.

• Commentary: Saudi rise amid a tired Arab world

  Some senior figures in the Saudi royal family have played the role of firefighter- diplomats. A number of such people are still active today. These include Turki al-Faisal, the former ambassador to Washington and long-time Saudi intelligence chief, or Prince Bandar bin Sultan, the former ambassador and national security advisor. The two are important figures no doubt. Their interventions proved crucial. But people age and change, and the world moves on. This is not just an up-and-coming country, but one which plans to become a major regional power interacting with other players such as Turkey and Iran. It wants to prove to today’s world that it cannot be ignored. Is there anyone with the right mind who can downplay the importance of the Saudi factor when talking about OPEC? How many countries in the world can raise a trillion dollars when negotiating a deal?

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