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President Biden Praises Saudi Efforts Toward Peace in Yemen; Two-Month Ceasefire Begins
- April 4,2022
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- SUSTG Team
A UN-brokered two-month ceasefire in Yemen began on Sunday with warring parties agreeing to avoid conflict as the Holy Month of Ramadan begins, with President Biden praising Saudi Arabia’s diplomatic efforts in a statement.
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Former USMTM Chief Col. Brad Gandy Joins The 966 to Talk U.S.-Saudi Defense, Security Partnership and More
- April 1,2022
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- SUSTG Team
Episode 33! On last week’s episode, we talked about the huge transformation going on in Saudi Arabia’s military and USMTM’s role in it with author Bilal Saab, who has a book coming out on the subject. This week, the head of the USMTM from 2019-2021, Col. Brad Gandy, who heard last week’s episode and agreed […]
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The major transformation and overhaul of Saudi Arabia’s military with defense expert Bilal Saab and much more – The 966 Episode 32
- March 25,2022
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- SUSTG Team
Episode 32 of The 966 – the hosts welcome defense and security expert Bilal Saab to discuss the little-known but historically significant transformations underway in Saudi Arabia’s military and security institutions. The hosts also talk about the personal status law that will make a major real-life change for women and families in the Kingdom, a […]
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Mae Al-Mozaini, CEO and co-founder of Nusf, joins The 966 to talk about women’s empowerment in Saudi Arabia
- March 18,2022
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- SUSTG Team
Mae Al-Mozaini, Founder and CEO of the Arab Institute for Women’s Empowerment (Nusf) and former Aramco executive talks with The 966 about her experiences growing up in Saudi Arabia, working with Aramco, and the positive impact Nusf is having by empowering future female Saudi leaders.
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Inaugural World Defense Show in Saudi Arabia Produces Results in Saudi’s Localization Drive for U.S. Companies
- March 7,2022
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- SUSTG Team
Saudi Arabia is hosting its first ever major defense show as industry giants from around the world assemble in Riyadh to display the latest in military tech — and pitch for lucrative opportunities as Saudi Arabia seeks to localize much of its defense industry production.
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Security and Defense Expert David Des Roches Joins The 966 to Talk Ukraine and the Middle East
- March 4,2022
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- SUSTG Team
The hosts invite NDU professor and security expert Col. David Des Roches (Ret.) back on the program for episode 29 to discuss Russia’s invasion of Ukraine and how it impacts the Middle East, as well as the changing role of NATO and energy markets. The hosts and Des Roches also discuss Lucid’s new plant in […]
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Veteran Saudi Journalist Khaled Almaeena Joins The 966 to Talk Ukraine, Energy Markets, and More
- February 25,2022
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- SUSTG Team
Khaled Al-Maeena, Saudi journalist, commentator, businessman and the former editor-in-chief of the Saudi Gazette and Arab News joins The 966 for Episode 28 to talk about Saudi Arabia’s role in energy markets, the war in Ukraine, and much more.
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Saudis Worldwide Mark Inaugural Celebration of Founding Day
- February 22,2022
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- SUSTG Team
Saudi Arabia held celebrations on Tuesday to commemorate for the first time the Kingdom’s foundation nearly 300 years ago, “choosing a date that downplays the central role played by clerics from the ultra-conservative Wahhabi school of Islam” and instead focusing on the date in 1727 when Mohammed bin Saud, founder of the first Saudi state, took over […]
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Amr Khashoggi joins The 966 to talk Saudi foreign policy, Vision 2030 and more
- February 18,2022
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- SUSTG Team
Saudi businessman and philanthropist Amr Khashoggi, chairman of Amkest Group, joins The 966 to talk about some interesting developments in the mining and minerals sector in Saudi Arabia, the red hot Saudi IPO market, Saudi foreign policy, Saudi Arabia’s economy and Vision 2030 and many more topics in episode 27 of the program.
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The Saudi Games 2022, air pollution’s cost, and King Salman’s pivotal role in Saudi history with guest David Rundell
- February 11,2022
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- SUSTG Team
David Rundell, author of Vision or Mirage: Saudi Arabia at the Crossroads joins this week for Episode 26 of The 966. The hosts and David talk about the Saudi Games 2022, the cost of air pollution in the “MENA region,” then discuss the important role of King Salman in the history of Saudi Arabia and […]
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MUST-READS
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Saudi Arabia, Lebanon Issue Joint Statement, Stress Taif Agreement and Regional Coordination
The Kingdom of Saudi Arabia and the Lebanese Republic affirmed the importance of strengthening Arab action and coordinating positions on key issues in the regional and international arenas. They also emphasized the importance of the full implementation of the Taif Agreement, the application of relevant international resolutions, the extension of state sovereignty over all Lebanese territories, the exclusive possession of arms by the Lebanese state, reiterating the national role of the Lebanese army, the importance of supporting it, and the necessity of the withdrawal of the Israeli occupation forces from all Lebanese territories.
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PRIORITY Summit in Miami Highlights Saudi Arabia’s Key Role in Geopolitics, Finance, Technology, and Sports
The PRIORITY Summit, hosted by the Future Investment Initiative (FII) Institute in Miami, underscored Saudi Arabia's growing influence across geopolitics, finance, technology, and sports. The event attracted top leaders from politics, finance, and technology, reinforcing its status as one of the premier global investment conferences. The summit also served as a call to global investors to participate in multiple opportunities in Saudi Arabia, such as infrastructure, AI, sports, and healthcare, while highlighting opportunities that Saudi investors are keen to pursue internationally. An office to facilitate inbound and outbound investments was announced by the Saudi Minister of Investment, H.E. Khalid bin Abdulaziz Al-Falih, in the presence of Saudi Ambassador to U.S, Princess Reema bint Bandar Al Saud, Abdulrahman Bakir (Managing Director, MISA Americas) and Miami Mayor Francis Suarez.
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PwC working to mend ties with Saudi Arabia
Global consulting firm PwC is working with Saudi Arabia and its sovereign wealth fund to address issues that have led to a suspension of new consulting projects, reported Reuters. The Public Investment Fund (PIF), with assets worth $925bn (SR3.5trn) and more than 100 subsidiaries, has instructed its companies to halt project assignments to PwC until February 2026. This comes two years after PwC received a licence to establish its regional headquarters in Riyadh. The firm currently employs more than 2,000 individuals across various cities in Saudi Arabia.
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Ninja Seeks $1 Billion Valuation in Fundraising Round Ahead of IPO
Ninja, a Saudi Arabia-based quick commerce firm, is in talks with investors to raise funds, potentially valuing the company at over $1 billion. The funding round is led by Riyad Capital and could close as early as this month. The company is preparing for an IPO by 2027. Operating in Saudi Arabia, Bahrain, Qatar, and Kuwait, Ninja aims to capture a larger share of the Gulf region’s growing e-commerce market. Its business model focuses on the rapid delivery of products like groceries and pet supplies through local fulfillment centers. The company’s expansion into neighboring markets underscores its ambition for regional dominance.
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KFSHRC Rises 20 Spots in Newsweek’s Global Top 250 Hospitals Ranking
King Faisal Specialist Hospital & Research Centre (KFSHRC) has again secured its position as the top hospital in Saudi Arabia for the fourth consecutive year, according to Newsweek’s 2025 ranking of the world’s best hospitals. KFSHRC has made strides, jumping 20 places from last year's list, indicating a 9% improvement in this prestigious ranking. Among more than 200,000 hospitals operating globally, Newsweek and Statista evaluate only 2,400 institutions and publish an annual list of the top 250 hospitals. The ranking is based on various criteria, including medical performance indicators, healthcare outcomes, and expert recommendations from international healthcare professionals. In 2024, KFSHRC set a new record with 1,111 organ transplants in one year, including 500 successful kidney transplants through the paired exchange program, reinforcing its status as a global leader in complex surgeries and organ transplantation. The hospital also provided advanced medical care to patients from 17 different countries, solidifying Saudi Arabia’s position as a premier destination for healthcare.
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SWPC Signs $2.26 billion Jubail-Buraydah Independent Water Transmission Pipeline Project
Saudi Water Partnership Company (SWPC) announces the signing of agreements of Jubail-Buraydah Independent Water Transmission Pipeline (IWTP) project with the consortium comprising Aljomaih energy & water company and Nesma Company Ltd. and Buhur for Investment Company. This project is a significant boost to the water infrastructure in the Al-Qassim and the Eastern provinces that will cater to the drinking water needs in both regions. The pipeline will have a transmission capacity of 650,000 m3/day and a length of 587 km, at a total project cost of 8.5 billion riyals.
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Cracking the Saudi consumer code: what global brands get wrong
For years, global brands have entered Saudi Arabia with a simple playbook: translate the tagline, swap in local imagery, and assume what works elsewhere will work here. But as Saudi Arabia undergoes a seismic transformation under Vision 2030, this outdated approach is no longer enough. The Saudi consumer is evolving fast, and brands that fail to adapt risk being left behind. One of the biggest misconceptions is treating Saudi Arabia as a single, huge market. The reality? The kingdom is a complex mix of regions, dialects and generational attitudes. What resonates in Riyadh may not land the same way in Jeddah or Dammam. Adding to this complexity is the growing expat population. As Saudi Arabia continues to open up, its workforce is diversifying, and with it, consumer expectations are shifting. The traditional Saudi audience remains vital, but brands must also recognise the needs of a rising expat community that influences market trends.
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Chinese lessons in Saudi schools show growing ties
In August, Saudi Arabia introduced China's official language as a compulsory second foreign language after English in six of its 13 administrative regions' schools. Mandarin's entry into public schools is the latest sign of growing ties between Saudi Arabia and China, as the oil-rich Gulf kingdom pushes to diversify its economy and strategic alliances. Shaalan and his classmates have three Mandarin lessons a week, taught by their teacher Ma Shuaib, a Chinese national and Muslim who is fluent in Arabic. In their classroom in northern Riyadh, close to the Saudi headquarters of Chinese e-commerce giant Alibaba, Shaalan and his classmates learn Chinese characters shown on an electronic whiteboard.
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Aramco Trims World’s Biggest Payout in Blow to Saudi Budget
Saudi Aramco expects the total payout to be about $85 billion in 2025, compared with $124 billion last year, it said in a statement Tuesday. The lower distribution, in line with previously announced policy, has been in focus for investors and economists alike as the payout has become a crucial component of the kingdom’s budget amid a multitrillion-dollar plan to transform the economy. The decision represents a crucial choice for the Saudis — risk increasing stress on Aramco’s balance sheet or let the kingdom’s budget deficit widen. The company had flipped into a net-debt position recently, a sharp turnaround from the over $27 billion in net cash a year ago. Last year, the total dividend was almost $40 billion higher than free cash flow — the money left over from operations after accounting for investments and expenses.
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PIF and Goldman Sachs Asset Management sign an MoU to partner on investment in Saudi Arabia, GCC
PIF and Goldman Sachs Asset Management today announced the signing of a non-binding memorandum of understanding (MoU) for PIF to act as a strategic anchor investor for new private credit and public equity strategies in Saudi Arabia and the wider GCC region. The new investment funds will aim to raise equity capital from international investors, with significant capital allocated for investments in Saudi Arabia. The MoU would further strengthen the domestic asset management industry and encourage regional and international managers to expand their presence in Saudi Arabia. Asset management is part of PIF’s wider efforts to diversify the Saudi economy and enhance local capital markets.
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