Saudi Car Market: Tops GCC, women purchase 30% of cars sold in 2023

In 2023, Saudi Arabia sold 729,466 cars, a 17% increase from the previous year. The Toyota Yaris was the best-selling car, accounting for 37% of the sales. Car sales are expected to surge to 870,000 this year.

Japan, South Korea and the US stood out among the main suppliers of cars to Saudi Arabia over the past two years, according to the Saudi news agency SPA. Car sales in Saudi Arabia last year reached around 730,000, of which 30 per cent were bought by women.

The Saudi car market is the 22nd largest in the world and accounts for more than half the car sales in the six nations of the GCC.

According to Focus2Move,

“Toyota holds 30.2% market share with sales up 11.5% at 220,200, followed by Hyundai in second with 111,358 units sold (+25.1%). In third place ranks Nissan with 47,218 sales (+30.1%), followed by Kia -up 1 spot- at 44,801 (+47.9%), Ford -up 5 spots at 35,500 (+72.7%), Changan -down 2 spots- at 32,485 (-7.3%) and Geely -up 1 spot- in 7th with 28,589 new registrations (+29.5%).

Isuzu gains 3 spots ranking into 8th with 27,183 sales (+48.7%), followed by  Mazda -down 2 spots- with 25,352 units sold (+0.3%) and Suzuki -up 4 spots- closing the Top 10 with 21,080 new registrations (+100.6%).

Looking at specific models the Toyota Yaris Sedan is the best seller up 36.8% and 1 spot from the previous year, followed by the Hyundai Accent in second with a 60.2% year-on-year increase in sales.”

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