Reiting Lee, fashion strategy consultant and experienced brand specialist joins The 966 and host Richard Wilson for a fascinating Episode #131 to discuss how booming Saudi sports participation is impacting the fashion sector, particularly sportswear and athleisure.
Sports participation rates in Saudi Arabia are soaring with rates rising from 13% in 2015 to 48% in 2022. Women’s participation in sports over that same period has increased 149%. The number of official sports federations has tripled from 32 in 2015 to 97 in 2023, which includes everything from kite surfing to yoga and beach volleyball to paddle tennis.
Ms. Lee shares terrific insights on the trends, brands and sports that are driving changes in Saudi Arabia’s fashion sector.
In this 70-second video clip, Ms. Lee identifies which sports are especially influential in terms of Saudi sportswear and athleisure.
In this 50-second video clip, Ms. Lee discusses the Kayanee brand and it’s popularity among young Saudi women.
The video version of Episode #131 of The 966 is available here.
