During Ramadan, Coca-Cola Middle East created a video along with an anti-prejudice campaign in which six strangers came together for an iftar dinner to urge tolerance.
The video was shot in the dark using infrared video equipment so the men couldn’t see each other as they chatted about various topics. When the lights turned on, they were surprised to see that the others didn’t fit the stereotypes associated with their interests.
The marketing experiment went viral online and got over 16 million views on YouTube.
