Netflix has announced a partnership with Saudi Arabian digital media studio Telfaz11 to produce eight new feature films, Variety reports, an expansion of the media powerhouse’s interest in Saudi Arabia’s budding creators and growing entertainment market.
According to Variety, the deal segues from the two companies’ previous collaboration on the short film collection “Six Windows in the Desert,” which was an “incredible success,” according to a Netflix statement.
“We are expanding our library of Saudi content and showcasing the beauty of Saudi storytelling by joining forces with its creators to produce authentic and intriguing stories that will resonate with both Arab and global audiences,” said Nuha El Tayeb, who is Netflix’s director of content acquisitions for the Middle East, North Africa and Turkey, in a statement. “We hope that Telfaz’s work will offer Netflix members around the world a chance to experience Saudi culture, humor and art.”
According to the statement obtained by Variety, Netflix said the partnership entails the production of a “mixed range” of eight new films, developed and produced by Telfaz11 that will aim for broad appeal across both Arab and global audiences.
Telfaz11 is a creative media studio with offices in Saudi Arabia and the UAE specializing in locally-relevant entertainment content from the Middle East. The company says it is now leveraging its distinctive brand of influential and engaging storytelling to unlock the potential of Saudi Arabia’s creative economy.